PPC Conversion - Improve PPC Conversion Rates

Two most important things you need to know when advertising on PPC, is your Click Through rates (CTR), and the conversion rates of the PPC traffic that comes your way.

So what when you know these numbers, and want to improve them?

How To Improve PPC Conversion Rates

Things that help to improve your ads` CTR:

1) Increasing the bids. This is because when you bid higher, your ads appear higher in the sponsored search results. And the higher they are, the more people see them. The more clicks you get. Many times it is not right to think that the less you pay for clicks, the more money you make. Because by paying more, you will get more clicks, and will make more sales. YES, your ROI will be lower but you will make more money in the end.

2) Changes of the ad text. You should split test a few variations of the ad text: the headline and the body text. It is best to have 2-3 ads running on the same ad group. After some time, you drop the least performing one, and leave the one two that are doing good. Add a new one as, and see how it goes. After some time you should see the winner ad, and leave it running.

3) Unusual ad. We have noticed that many, many times “unusual” ads get high CTRs. And unusual is not necessarily the unusual text, but the unusual LOOK as well. For example - 99% of the paid ads look the same: some title, some text on line 1, some text on line 2, and the link. Now, what makes a HUGE difference, if you can have your ad look different visually - and you can do so by having it 2 times shorter than usually! Of course, it is pretty hard to say what you want to say with less characters, butuse some creativity, and you`ll get great results.

This works like magic in many, many niches. Just try it and you will see.

Now, things that help you improve the conversion rates (sales):

1) The most important thing is to get the person on the page that he is looking for. For example - if you promote red round wooden tables, make sure a visitor is landed on a page where they see red round wooden tables. Not just a page of wooden tables, where they have to narrow the search for the red color, and round shape. The deeper you link your ad, the better conversions you will have.

2) If you promote a specific product, make sure there is the “order” button visible on that page. Make it easy for people to purchase! Because if you are promoting a specific product, and bidding on keywords for that product, you will actually be getting BUYERS to see your ad. So make it easy for them to purchase what they want!

Now, these are simple things, but if you follow each of the suggestions, it can have a HUGE impact on your Pay Per Click profits!