PPC Conversion: Tracking The Sales

PPC conversion - smart marketers know how important it is to know what keywords bring you sales. This is because when you know them, you can bid higher on those keywords. By bidding higher, you will get your ads on higher positions, so more people will see them, click them, and you will get even more sales.

So how to actually know what keywords exactly bring good results?

There are two situations you might be into, 99% of the time:

1) one, when you are promoting stuff from affiliate websites. Most of the affiliate networks provide reports where you see what link exactly did bring the sale in.

2) another one - when you are promoting your own website. If this is the case, you will need to use good tracking software (a good example is Affiliate Prophet), to know what keywords exactly do bring the sales.

Now, if you are promoting your own website, and have the tracking software installed, then you might not have any problems. But what if you promote affiliate products?

PPC Conversion: What Keywords Bring The Sales

In order to know this, you will need to have a unique tracking ID attached to each keyword. That is, as you create your ads and enter the destination URL in the appropriate field, you will additionally need to add a unique URL for the KEYWORD - as a keyword destination URL. Then, when a sale is made, the affiliate reports will show the URL your sale came from, and you can easily lookup the keyword which has that URL.

Now, making unique URLs for your keywords might be a month`s long job. If you do it on a spread sheet manually. But you can save your time and use PPCDynamite, to create unique keyword IDs automatically, in a second. For as many keywords, as you wish. All you would need to do, is before creating the keyword list, checking the box for the “keyword tracking”. You know how much time this saves, if you ever tried doing it all manually.

Then, when you know what URLs brought the sale, it is very easy to see the PPC conversion - what keywords exactly did the good job. Because when you are creating those Ad Groups, you get a unique URL for each keyword generated automatically. So tracking the sales takes just a few minutes! Then you can increase the bids, to get higher ad positions and make more sales, or you can target more similar keywords, or do both. Massive profits guaranteed!

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